E-commerce UX Study

These are studies for an e-retailer with a large catalog of images ready for servicing (framing). The existing website is almost entirely directed towards helping users find images in the catalog, and does not present itself as a servicing company for an image. 

User journey mapping led me to see the company as less of a catalog, and more of a tool to find, upload and service images. This would make business sense. Most of the profit comes from the servicing, so the source of the image is less important.


This company can be seen as a service for finding, collecting, uploading and servicing images. Boundaries between user-generated and catalog images aren't really needed. 

User profiles can be enhanced by scraping users' social media. They can later function as workspaces for users' collection or decoration projects.