E-commerce UX Study

These are studies for an e-retailer with a large catalog of images ready for servicing (framing). The existing website is almost entirely directed towards helping users find images in the catalog, and does not present itself as a servicing company for an image. 

User journey mapping led me to see the company as less of a catalog, and more of a tool to find, upload and service images. This would make business sense. Most of the profit comes from the servicing, so the source of the image is less important.

Conclusions: 

This company can be seen as a service for finding, collecting, uploading and servicing images. Boundaries between user-generated and catalog images aren't really needed. 

User profiles can be enhanced by scraping users' social media. They can later function as workspaces for users' collection or decoration projects.