E-commerce UX Study

These are studies for an e-retailer with a large catalog of images ready for servicing (framing). The existing website is almost entirely directed towards helping users find images in the catalog, and does not present itself as a servicing company for an image. 

User journey mapping led me to see the company as less of a catalog, and more of a tool to find, upload and service images. This would make business sense. Most of the profit comes from the servicing, so the source of the image is less important.

Conclusions: 

This company can be seen as a service for finding, collecting, uploading and servicing images. Boundaries between user-generated and catalog images aren't really needed. 

User profiles can be enhanced by scraping users' social media. They can later function as workspaces for users' collection or decoration projects.  

  • User Journeys

    User Journeys

    User journey mapping outlined the ways that users arrive at the main website and can begin converting.

  • Art as a service

    Art as a service

    The homepage should outline the value of the service in big, bold statements. The smaller features are inevitably details of the original service: choose an image and frame it, then decorate with it.

  • Users have already told the internet who they are

    Users have already told the internet who they are

    Instead of asking users for their jealously guarded email, you could make clear what the value of the service is right off the bat.
    Users have often told the internet what they like, and what their images are. Art-as-a-service would create user profiles based on users' stated preferences and images.

  • Missing: users want to frame their own art

    Missing: users want to frame their own art

    A common request from users is to be to frame their own art.
    Journey mapping and task analysis revealed that this service could be performed by the code of an IOS app the company had already created.
    I created these images to inspire company stakeholders.

  • Tablet App Study: Before

    Tablet App Study: Before

    This is an existing tablet app aimed at making search and discovery visually stimulating. The app is pretty and can be educational, but lacks drive towards conversion.

  • Tablet App Study: After

    Tablet App Study: After

    Here, more of the interface is shown in each screen. Users are encouraged to save images and build user profiles.
    The start-to browse steps are far fewer, more inspiring and feel less like lessons.