E-commerce Customization

Art.com is an international décor retailer, consisting of four companies. The business is SEO-driven and catering to two distinct user groups: the home decorator and the interest-driven image collector. The UX design team has consisted of two designers, and was just recently expanded to three.

  • The existing Art.com Custom Frame Studio was built in Flash. It provides a wide range of custom service options to images that users select.
  • The app, while offering a wealth of options, struggles with information being hidden under layers of clicks. The crowded UI also creates hurdles to adding more product categories, which hurts the business. 
  • The new project will be created in HTML5, and is designed tablet-first to accommodate a growing userbase.